Home Counsel — New York · New Mexico · Texas

A house is a structure.
A home is a feeling.

Gudrun & Co.

The warmth to understand how you want to live. The operational rigor to make it real.

Discover the Home Mapping Experience What is Home Counsel
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On the name

Named for a woman
who understood
what home means.

Gudrun is Lisa's middle name — and her Danish grandmother's name. A woman who simply embodied the feeling of home — kind, layered, and welcoming in a way that was uniquely hers. That inheritance is the foundation of this practice.

"Gudrun & Co. is rooted in a simple Danish belief: home is a feeling, not a destination. Named for my grandmother, I help you translate that feeling into your own beautiful physical space. Whatever transition you're facing — finding a home with vision, designing an elegant flow for your family, or curating a life-long legacy in a new space — I'm here to make sure your home is built around your life, not the other way around."
Lisa Gudrun Gannett — Lisa Gudrun Gannett

Why This. Why Now.

Born from necessity.
Refined by living it.

This practice wasn't designed in a conference room. It was built move by move, room by room, over seven relocations in the first fifteen years of raising a family — all while working full-time, all while wishing there was an easier way.

Brooklyn

Where it began.

Raising twins in beautiful pre-war Brooklyn, in a space many in modern suburbia would never imagine could work. Designing a nursery — to sleep, nurse, change, and play — in a room measuring 10×10. Lisa pioneered what became the Home Mapping Experience the way most things worth doing begin: out of necessity, on graph paper, cutting out furniture-sized pieces of paper and testing every layout and flow by hand until the space gave back everything it was asked to hold.

Bronxville

Where it deepened.

Finally leaving Brooklyn meant taking on a 1927 Tudor gut renovation in a historic district in Westchester County, NY — where every part of the home was touched. The front door that greets you. The kitchen that feeds you. The new space for growing boys to share and play. Navigating a full renovation while working and raising a family taught Lisa what clients actually need: not just a vision, but someone who can hold the whole picture without losing the thread of how the family inside it actually lives.

The next chapter

Where it became a calling.

And then helping her in-laws navigate a downsizing from two homes in Dallas and Santa Fe into a single independent living condominium — a transition that is delicate and special and hard in ways no checklist can prepare you for. What comes with you. What goes to family. What gets released. That experience made clear that each of these moments — the first home, the renovation, the letting go — deserves the same quality of presence and care. Every service Gudrun & Co. offers connects to a real chapter lived.

"It was born out of the need to solve a problem. Again. And again. All while working full-time and raising a family. This is the chapter I've been writing all along."

— Lisa Gudrun Gannett
Home

A New Category

Home Counsel.

The practice of designing how you live — not just where. For 21 years inside McKinsey & Co., Lisa built and stewarded the technology and programs that enabled one of the world's most demanding organizations. Then she stepped away to build something entirely her own. That decision is the foundation of everything Gudrun & Co. stands for.

Human psychology & life vision
Starting with the person — understanding how you live, what restores you, and what your home needs to hold
Architectural thinking
How space shapes behavior, movement, and the rhythm of your daily life
The art of arrival
The physical realization of everything designed — so that stepping through the door for the first time feels like coming home rather than moving in
Signature Service

The Home Mapping Experience.

A thoughtful beginning to your next chapter — move with the confidence that every piece is in its place, and every room already feels like yours.

I

The Assessment

Your Life, First

A deep conversation about how you live, how you want to live, and what your space needs to hold — your rhythms, your belongings, your daily life.

II

The Portrait

Your Space, Precisely

A millimeter-accurate digital portrait of your new residence — every room measured, every dimension recorded, every layout possibility made visible.

III

The Mapping

Every Puzzle, Solved

Your entire furniture collection placed virtually. Every layout tested. Every spatial challenge resolved — weeks before a single box is packed.

IV

The Arrival

A Rehearsed Homecoming

You step through the door and it already feels like yours. Not a house you're moving into — a home you're returning to.

Yours.

You don't just move into a house. You step into a home that is already yours.

Begin the Experience

Who We Serve

Every client
is at a crossing.
Which is yours?

Every transition benefits from knowing exactly where everything lands before a single box moves.

Pre-Purchase
The Homebuyer with a Vision
Pre-Purchase · Remodel Scope

You've found a property that needs remodeling to become the home you want. Before you make an offer or hire an architect, you need someone who can look at the space and tell you what's achievable — and what it will take.

Move-In
The Family in Transition
Move-In · Home Mapping · Life Design

You're moving into a new home and want form and function in balance. The Home Mapping Experience ensures everything is organized for how your family actually lives — before a single box arrives.

Next Chapter
The Senior in a New Chapter
Downsizing · Legacy · Transition

You're leaving a long-held home for something smaller and new. What comes with you. What goes to family. What is released. These decisions deserve more than a moving company.

Engagements

The ways
the work begins.

Not packages — the right engagement for where you are in your transition. Lisa will advise on scope after the initial conversation.

★ Signature Service

The Home Mapping Experience

Before a single box is packed, we curate a millimeter-accurate digital portrait of your new residence and your entire furniture collection — solving every spatial puzzle weeks before move-in day. A rehearsed homecoming.

→
01
The Spatial Counsel
Advisory · Ongoing

For clients working with an architect who want an independent, life-centered perspective. Friction analysis. Behavioral psychology applied.

→ 02
The Vision Session
Pre-Purchase · Remodel

Property walk, life vision conversation, spatial possibility report. For buyers who need to know what's achievable before they commit.

→ 03
The Next Chapter
Seniors · Downsizing

Legacy sessions, full asset curation, new space vision, and white-glove transition management including the Home Mapping Experience.

→ 04
The Vision Session
Pre-Purchase · Property Evaluation

Before you make an offer or hire an architect — a spatial possibility report that tells you exactly what's achievable in the space.

→

Lisa Gudrun Gannett

Of both worlds.
By design.

Lisa Gudrun Gannett
Lisa Gudrun Gannett
Lisa American. Twenty-one years inside McKinsey & Co. — ensuring the technology and programs supporting our global teams were as reliable and effective as the people using them. She left to build something entirely her own.
Gudrun Danish. Her grandmother's name. A woman who carried "home" within her. A reminder that home is a feeling, not a destination — and that a space is only truly finished when it is built around the life it holds.
Gannett Married. Mother. American ambition, Danish restraint, McKinsey rigor. The practice lives at this intersection.

The Practice

Moving into a new chapter of life is more than a change of address — it is a shift in the rhythm of your days.

Because your home is where your story unfolds, this work requires a deep understanding of how you truly want to live.

Partnership

I am here to help you navigate your next chapter. My role is to listen to your goals and ensure every decision we make honors the life you've built while making space for what's ahead.

Clarity

You shouldn't have to guess what is possible. I provide the clear, expert perspective you need to see your home's potential — whether you are reimagining a new space or thoughtfully rethinking your current one.

Integration

A home should feel like an evolution, not a reset. I help you blend your most cherished belongings with the flow of your daily life, creating a space that feels entirely, comfortably yours.

The Spatial Friction Audit

Begin the
conversation.

This intake is the first step. It takes approximately ten minutes and there are no wrong answers — only honest ones.

New York · New Mexico · Texas

I believe every project deserves a high level of care. Our first conversation is a chance for us both to decide if the timing and the partnership feel right for the life you're building.

Describe a space in your home — or one you're considering — that feels like it's working against you.

If your home were perfectly aligned with your goals, what is one thing that would become effortless?

Where are you in your transition?